ThoughtShift Newsroom

About Us

ThoughtShift was founded by AJ Coutts and Helen Trendell in 2011. Meeting in the early 2000s as the first ever digital marketing team members at a global health insurance company, the pair moved from London to Brighton to start ThoughtShift from Helen’s spare room.

Now with proven wellness, travel and ecommerce digital performance expertise for The Body Shop, Walgreens Boots Alliance and BUNAC and a trio of Marketing Excellence Awards from the Chartered Institute of Marketing, ThoughtShift has grown to a highly experienced team of digital marketing experts collaborating with purpose-driven brands to master data-driven digital marketing strategies that are good for prosperity, people and planet.

ThoughtShift’s purpose is supercharging digital performance for prosperity, people and planet. ThoughtShift’s mission is mastering data-driven digital marketing strategies that amplify positive impact. ThoughtShift’s vision is a world where digital marketing mastery empowers purpose-driven brands to collaborate globally towards a better future for all. ThoughtShift’s goals are empowering better marketers, empowering better data-driven digital marketing and empowering better financial, social and environmental performance.

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